Following up on the news that its UnCarrier rival will soon raise the cost of its unlimited data plan, AT&T is making some pricing changes of its own -- in the completely opposite direction. The base rate for the company's 2GB Mobile Share Value plan is currently $55 (that's the base price, excluding per-smartphone costs), but it just announced that beginning tomorrow customers will be able to grab the same plan for $40 per month instead.
So that's the monthly base rate, but what about the per-smartphone costs? Those are largely staying the same for new customers -- on-contract users pay $40 per line, while off-contract (Next and BYOD) customers get a discounted rate of $25 -- but AT&T tells us that existing on-contract customers will be able to take advantage of the discounted rate. This means that everyone who had been forking out $95 for an individual 2GB plan should now find themselves $30 richer each month, while folks with a $135 bill for two lines can whittle their monthly costs down by $45.
Via:engadget
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