Do you block the ads on sites you love? Would you be less likely to do that if you knew a chunk of ad revenues were going to a good cause?
Reddit Says on there blog-- "They are announcing that they will donate 10% of there advertising revenue receipts in 2014 to non-profits chosen by the reddit community."
“But wait!” you say. “Is reddit even profitable yet?”
Nope — but they’re close. Close enough that they’re comfortable giving away 10% of the ad money they take in, even if that means it takes a bit longer before they’re breaking even. Says reddit CEO Yishan Wong in the comments of the announcement:
We’re getting closer to closing the gap. Yes, doing this will widen the gap again but people are right: we think this is good for non-profits AND we are working to increase ad revenue by more than 11.1% anyhow.
So it’s less about a numbers game as it is trying to align things even more between ads and the will of the community, because we want to have the right business model.
Source:Reddit
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